Bellwether Coffee Roaster Software Design

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UX & UI Design

User Research

USABILITY TESTING

A collage showing three roaster app screens during the roasting process and a snapshot of a journey map

Outcome: The redesign helped generate significant revenue for the Bellwether business and improved overall customer satisfaction
Bellwether wanted to improve the B2B user experience through redesigning the Bellwether roaster software
Hypothesis: Redesigning the software experience around improving usability will increase engagement and usage
Our team redesigned the roasting experience and ran usability testing to bring user insights into the redesign efforts
We launched the V2 roaster experience to increased customer satisfaction and improved roasting time

Problem

Receiving customer feedback on wanting a more usable roasting experience to better roast beans and sell to customers

Users

Bellwether customers, business owners roasting coffee who care about:

Providing great quality of roasted beans for their customers and business
Keeping time and financial costs low

Business Goals

Improve overall usability and success rate of customer roasting experience
Reduce friction and blockers for roasting experience

Opportunity & Solution

Redesign the app for better usability

Helped analyzing and updating the redesign of the roaster experience
Led planning and co-ran the usability testing study that yielded insights into issues preventing successful completion of roasting and delays in experience

Our Process

SEPT 2021

Helped evaluate the redesigned V2 version of the Bellwether roasting experience in the Bellwether roaster based on UX heuristics
Co-led planning of usability testing for the Bellwether roaster

OCT 2021

Ran usability testing study on the V2 version of the Bellwether roasting experience
Synthesized research to bring to leadership and product team to inform continued product updates
Worked on updating the visual designs based on user research

NOV 2021

Launched V2 redesign of the Bellwether roasting experience

Usability Testing

Impact: The usability testing that I led through planning, moderating and synthesis was key in uncovering opportunity areas to improve overall usability and reduce user time to roast, helping generate significant revenue as a part of the roaster experience redesign.

Design Concepts

Impact: Through improved UX and visual design as well as by incorporating user research findings, I helped reduce time to roast for customers, improved customer satisfaction, and helped increase revenue for the business. The design improvements helped to bring clarity and reduce complexity and confusion in the roasting experience for Bellwether customers.